2 min read
Sales vs Marketing — Ding! Sales Wins this Round!
It’s not really a fight. But this marketer hasn’t stepped into the “sales ring” for over 20 years. So, why now?
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4 min read
Expanding Your Brand’s Reach with Social Media
Is your business taking advantage of social media? Social media attracts new customers, creates a loyal community, and boosts your brand’s reach. At...
2 min read
5 Social Media Tactics to Improve your Outreach
Your business has decided to get serious about social media and focus on improving your outreach to your target audience. While social media is...
3 min read
Content is King
No doubt you established your website so that visitors can learn about your brand and the products or services that you want to sell. But in this...
5 min read
Marketing Knowledge Gaps
As we start a new year it’s a great time to begin examining your marketing efforts. What are your plans to be successful this year? You might have a...
3 min read
Value of Branding at ALL Customer Touchpoints
We’re busy, sometimes it’s easy to forget that marketing and branding does not just take place with campaigns, email, and social media. It really...
1 min read
What are Marketing Operations?
Marketing Operations covers the technology and platforms that allow an organization to communicate directly to its prospective customers.