I remember back when I was a kid and my grandfather taught me how to use a hand saw. I was so excited I got to use one of his tools. It did seem to take a really long time of sawing back and forth to make the cut.
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Your great marketing from social media, emails, and other tools have brought your audience to your website, but just like how you craft your social media posts and your emails, you need to craft your website strategically.
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You want your software or tech website to provide crucial information to gain new clients, but the first thing that your website visitors see is the layout and design. If your design and layout looks unpleasant or hard to read, people won’t want to stay long.
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You know your business needs to reach those that are the most likely to buy your products or services. But, without defining your audience your marketing messages can be too general, and you can often wind up appealing to no one specifically. Soon, you wonder why you aren’t gaining much[...]
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Social media is important because it allows you to reach and interact with your audience (old and new) through posts and comments. However, being on multiple platforms and consistently posting can be overwhelming. Hootsuite is a great platform for tech, software, and SaaS businesses because it[...]
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It’s not really a fight. But this marketer hasn’t stepped into the “sales ring” for over 20 years. So, why now?
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Is your business taking advantage of social media? Social media attracts new customers, creates a loyal community, and boosts your brand’s reach. At first, social media can seem like a big beast to conquer if you have never used it before. But I have some tips to help you get started using[...]
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Your business has decided to get serious about social media and focus on improving your outreach to your target audience. While social media is designed to be an accessible platform for all users, it can still be tricky to make it work towards your business’s advantage. Here are some tactics[...]
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As I mentioned in my last post, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally you need a content strategy to guide your content production.
But once you start working on a content strategy a host of questions can arise:
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No doubt you established your website so that visitors can learn about your brand and the products or services that you want to sell. But in this hyper-competitive world, at the very least your website must demonstrate that: