Inflation rates are rising, and small- to medium-sized businesses are feeling the squeeze. While cutting back on expenses may seem like the obvious solution, what may not be obvious is that marketing is more important than ever. But marketing on your own is challenging and expensive, that’s where[...]
Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and resources. So many marketing teams are under-staffed or under-resourced that just staying on top of your marketing efforts can be a struggle.
At CycleWerx Marketing, we're passionate about helping SMBs in the B2B software and information technology space reach their full sales potential.
Two years ago, if you had told me that I would find passion in business administration, I would have said you were crazy given my lack of formal training in sales and marketing. However, I was fortunate enough to intern at CycleWerx and grow my experience with sales enablement and business[...]
Start your year off right with a plan to succeed! We here at CycleWerx Marketing want this next year to be amazing for all our clients! We’ve compiled 10 tips to help you kickstart your marketing efforts for the new year.
Internal communication should be a key part of a marketer’s duties.
How much you and the rest of the marketing team decide to share internally has the potential to impact your job and the rest of the company’s perception of you as well as the rest of your marketing team.
Like. Comment. Share.
It’s that easy.
Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their sales tactics and communication. It removes the burden of figuring out how to respond, how to reach out, what to say, what to do next. It lets them[...]
While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our community. Other professional organizations often ask[...]
As I mentioned in my last post, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally you need a content strategy to guide your content production.
But once you start working on a content strategy a host of questions can arise: