Momentum — Marketing & Sales Enablement Guidance to Accelerate Your Brand

Are your B2B blog posts as appealing as you would like them to be? Are you happy with the engagement statistics that your blog is generating? Following some of the tips discussed below should help you see a boost in your blog’s performance.

Segmentation should be a key aspect of your marketing and sales strategies. Defining and segmenting your audience helps you to narrow in on your target customer by presenting that specific segment with messaging they are most receptive to.

As a small business owner or a start up, you might wonder why you should hire a marketing agency. Why can’t you just do your own marketing? How hard can it possibly be?

Why does your business need a blog?

Your blog posts establish your credibility, your trustworthiness, and your knowledge about your subject matter. This, in turn, will help your prospects to decide whether or not to purchase from you. A blog builds trust between your business and the public.

When you need to get your car fixed, you want to find someone who knows what they are doing. You want an authority on cars; otherwise, you will not get the results you want or need. Same thing goes for marketing and marketers!

Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and resources. So many marketing teams are under-staffed or under-resourced that just staying on top of your marketing efforts can be a struggle.

For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience is: prospects, current customers, employees, and your industry's community.

A new year has begun and that means goals and resolutions are ever present in our minds.

What do you want from your business this year; and realistically, how are you going to make it happen? Where do you want your business to be at the end of the year?

The year of 2020 is coming to a close and 2021 is around the corner! We like to celebrate this year with a look back at some of our most popular and favorite posts of this past year. 

What better way to shake off this past year than to commit to improving your marketing efforts for this next year? We here at CycleWerx want this next year to be amazing for all our businesses! So, we’ve compiled our top 12 tips to help you start the new year with a bang.