Credibility:
Making a positive first impression is paramount when reaching out to your clients. To convey authenticity, your company's online presence must exude professionalism and consistency. Whether it's your website, LinkedIn profiles, or business directories, we ensure that your brand is consistently represented with utmost credibility.
Authority:
Why settle for being second best when you're the industry expert? We work tirelessly to help you establish and demonstrate your authority in your field. Standing out among your competitors becomes effortless when you have our support.
Consistency:
A one-time exceptional blog or social media post is simply not enough to outshine the competition. Consistency is key. By actively promoting your business through ongoing sales and marketing efforts, we ensure your brand remains at the forefront of your customers' minds, giving you the edge you need.
Scotty Smith
Founder, Owner
With 20+ years of B2B client-side marketing experience, Scotty has a proven track record of transforming small- to mid-size companies by building robust marketing departments. His expertise lies in leveraging digital marketing strategies and cutting-edge technology platforms to expand brand reach, boost revenue, and capture market share.
Beyond his marketing prowess, Scotty is an avid endurance athlete, conquering cycling challenges and participating in rallies and charity rides, including the prestigious Hotter 'N Hell Hundred. As a Toastmaster and avid reader, he constantly refines his communication skills and keeps his mind sharp.
Scotty's unwavering commitment to excellence fuels CycleWerx Marketing's success. Partner with Scotty and his team to propel your business forward in the digital landscape. Let us put your brand in motion, driving remarkable growth and leaving a lasting impact on your industry.
Heitor Buscariolo
Sales & HubSpot Operations Assistant
Heitor brings a powerful blend of data strategy and tech-savvy operations to CycleWerx. Currently attending graduate school at Baylor, he blends his computer science and business background to bridge the gap between sales and marketing data. Heitor handles everything from Apollo data pulls and HubSpot workflows to segmentation, lead scoring, and sales sequences. Outside of tech and CRM optimization, Heitor stays active, loves a good game of table tennis, and enjoys exploring new analytics trends.
Olivia Schaffer
Marketing & Design Assistant
Olivia brings a strong UX/UI design foundation and sharp creative instincts to CycleWerx. A Senior at UNT, she bridges the gap between high-impact visual arts and strategic digital execution. Olivia handles everything from graphic production and social media management to HubSpot content staging and blog production. Outside of work, Olivia maintains a dedicated sculpture practice and loves to spend her free time reading.
.png)
Joe Marcal
Senior Branding & HubSpot CMS Web Developer, Graphic Design
Joe brings over a decade of experience in branding, graphic design, and web development. His expertise lies in crafting visually compelling brands and user-friendly websites that drive engagement. With a background in both digital and print media, Joe takes a holistic approach to design. When he's not busy helping businesses enhance their visual identity, he enjoys photography and hiking through scenic landscapes.