The Marketing Peloton

3 min read

Kicking Off 2025 Right: Build Your Marketing Foundation

Scotty Smith: Jan 6, 2025 2:04:39 PM

As the new year begins, it’s time to focus on your business goals. How will you grow? What steps will you take to hit your sales targets? Now is the...

2 min read

Power of Sales Branding

Scotty Smith: Aug 1, 2023 7:57:37 AM

Branding is an essential term in marketing, typically applied to products, services, or companies. It helps businesses stand out from competitors,...

3 Ways to Improve your Professional Organization's Marketing Efforts

Scotty Smith: May 17, 2021 12:00:00 AM

While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters....

5 min read

Marketing Consistency

Scotty Smith: Dec 8, 2020 12:00:00 AM

What leads some companies to have better results from their marketing efforts than others? Marketing consistency is often a key, if not the separator...

3 min read

Value of Branding at ALL Customer Touchpoints

Scotty Smith: Oct 31, 2019 12:00:00 AM

We’re busy, sometimes it’s easy to forget that marketing and branding does not just take place with campaigns, email, and social media. It really...