Why B2B Marketing Feels Random and How to Fix It
Scotty Smith: Apr 22, 2026 10:23:48 PM
There’s a pattern we see in almost every B2B company we talk to.
While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our community. Other professional organizations often ask me what are some marketing tips they can apply as well?
Here is a video of a short speech I recently gave for my Toastmasters organization on 3 Ways to Improve Your Club Marketing. These 3 tips could easily apply to any club or professional organization, and nearly all businesses could implement these same tips. In this video I cover:
- Determining your “why”
- Consistency
- Engagement
Find the content in the video helpful? Be sure to grab the quick guide, below, to use it for your club.
Download
3 Ways to Improve your Club &
Professional Marketing Efforts
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