The Reality of Blogging in 2026: What Still Works (and What Doesn’t)
Scotty Smith: Dec 29, 2025 10:54:36 PM
Most B2B executives I talk to don’t hate blogging.
While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our community. Other professional organizations often ask me what are some marketing tips they can apply as well?
Here is a video of a short speech I recently gave for my Toastmasters organization on 3 Ways to Improve Your Club Marketing. These 3 tips could easily apply to any club or professional organization, and nearly all businesses could implement these same tips. In this video I cover:
- Determining your “why”
- Consistency
- Engagement
Find the content in the video helpful? Be sure to grab the quick guide, below, to use it for your club.
Download
3 Ways to Improve your Club &
Professional Marketing Efforts
The Honest Truth About Marketing Newsletters (And Why Most Fail)
Scotty Smith: Dec 16, 2025 11:48:26 AM
Most frustration with marketing newsletters comes from a quiet mismatch.
AEO: How AI Answer Engines Are Rewriting SEO in 2026
Scotty Smith: Dec 2, 2025 7:47:46 PM
Imagine this: a CEO searches "best way to secure my IT infrastructure in 2026" — and before any blue links appear, an AI-generated answer sits at the...