How to Create a Content Calendar
Executive Summary If you only skim one section, read this: A content calendar is a leadership tool, not just a publishing schedule It gives owners...
Scotty Smith
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Updated on February 18, 2025
While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our community. Other professional organizations often ask me what are some marketing tips they can apply as well?
Here is a video of a short speech I recently gave for my Toastmasters organization on 3 Ways to Improve Your Club Marketing. These 3 tips could easily apply to any club or professional organization, and nearly all businesses could implement these same tips. In this video I cover:
Find the content in the video helpful? Be sure to grab the quick guide, below, to use it for your club.
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3 Ways to Improve your Club &
Professional Marketing Efforts
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Executive Summary If you only skim one section, read this: A content calendar is a leadership tool, not just a publishing schedule It gives owners...
Most B2B companies have more marketing and sales data than ever — and less clarity than they should.
Most B2B leaders eventually wrestle with a version of the same question, even if they don’t phrase it this way: