If your company is still running WordPress — especially alongside HubSpot — you're probably dealing with more headaches (and spending more money) than you should.
We see this setup all the time: a marketing team using HubSpot for CRM and campaigns, but keeping their website on WordPress because that's "how it's always been." The result? Disconnected tools, dev bottlenecks, and a site that can't keep up with the pace of your marketing.
Even if you're only using WordPress, this article will show you why fast-growing B2B companies are switching to HubSpot Content Hub CMS (formerly HubSpot CMS) — and why making the switch can be the smartest growth move you make this year.
We've previously shared why HubSpot CMS is a smart choice for SMB B2B websites, especially for teams looking to streamline their marketing systems and reduce long-term costs.
WordPress isn't free once you add everything up:
Compare that to HubSpot Content Hub Professional ($500/month — or $450/month with an annual agreement) — which includes hosting, security, CDN, SEO tools, and marketing integrations — all built in.
You're likely already paying more for less — especially when compared to HubSpot's all-in-one solution that's designed with marketers in mind. You get the benefit of HubSpot's powerful CMS platform with no plugins required.
Instead of stitching tools together, HubSpot gives you everything in one place:
With CMS Hub, you get a fully integrated web platform designed for marketers, not developers. Your content, contacts, campaigns, and reporting live together — which means faster insights and better results.
| Feature | WordPress | HubSpot CMS |
|---|---|---|
| Hosting | Separate, often $300–$400/month | Included |
| Security & Backups | Handled by 3rd party or dev | Included |
| SEO Tools | Requires plugin (e.g., Yoast) | Built-in |
| Forms & CRM | Needs integrations | Native |
| Dev Hours | Needed for layout changes | Not required |
| Reporting | Requires Google Analytics setup | Real-time, built-in |
| A/B Testing | Paid plugin or workaround | Included (Pro only) |
| Personalization | Requires custom setup | Built-in (Pro only) |
📌 Note: Some advanced HubSpot features require the Pro plan, but even the Starter plan includes hosting, forms, and reporting.
HubSpot CMS is made to grow with you — no matter your team size.
And you're never one plugin away from a site crash.
HubSpot offers a true content management platform, designed to scale with your business — from landing pages to full-scale campaigns.
And because it's true content marketing software, it supports scalable strategies from top-of-funnel traffic to pipeline conversion.
WordPress sites require constant patching, plugin updates, backups, and security monitoring. That's a drain on time and money.
With HubSpot, all of that is handled automatically:
You get to focus on marketing — not maintenance.
Your marketers shouldn't have to wait on devs just to publish a landing page.
HubSpot puts full control in your team's hands:
And it's all part of HubSpot's intuitive marketing software — made to empower non-technical teams.
Built on HubSpot CMS with Clean Theme: This responsive site for 76Pathway helps small business owners easily understand their financial services and take action. See more B2B sites we've built.
We build all of our client sites using Helpful Hero's Clean Pro theme — and for good reason.
Clean Pro offers dynamic, flexible templates and modules that make pages look polished, easy to scan, and engaging — without touching code.
Its customizable templates and modules create a premium feel while staying fully on-brand — no need for custom coding.
These themes and templates are especially valuable for content-heavy B2B websites, providing reusable layouts your team can scale with.
It even supports on-page narration (for Content Hub Pro users) and blog tables of contents to boost UX and search performance.
Your website should help close deals — not just attract clicks.
With HubSpot CMS, your sales team can:
It's not just a website. It's a connected part of your revenue system.
If your sales team needs help aligning web traffic with pipeline-building, our sales enablement services can help.
With WordPress, getting real performance data often means logging into Google Analytics, guessing at settings, or installing reporting plugins.
HubSpot gives you instant, built-in reporting dashboards, including:
You can build custom dashboards that show exactly what matters to your business — no connectors or developer setup required.
Every site we build is tightly aligned with our broader B2B digital marketing strategy — from SEO to content to reporting.
You shouldn't need a caching plugin just to get your site to load quickly.
HubSpot CMS is hosted on a global CDN and optimized out of the box:
Fast, reliable, secure — without the tuning — and without needing a developer to maintain performance.
When something breaks on WordPress, you're stuck figuring out who's responsible — plugin devs, your host, or your agency. Even basic tasks can involve a developer, and that adds time and cost.
With HubSpot, there's one platform — and real support behind it. And when you work with a HubSpot-certified partner like CycleWerx, you're not flying solo. And when custom modules are needed, our HubSpot developer resources are ready to build what your team needs — fast.
Our team handles strategy, branding, SEO, and CMS development — and we've explained why HubSpot CMS is a perfect fit for SMB B2B websites like yours.
We've got your strategy, development, SEO, branding, and CMS all covered — and we've done it for dozens of growing B2B companies.
Most agencies hand you a shiny new site and walk away. We do it differently.
✅ We often begin with branding and value proposition development to ensure your site speaks directly to your ideal customer
✅ We design with SEO and lead conversion in mind from day one
✅ We write your content to support your brand, messaging, and search goals
✅ We use Clean Pro for high-performing layouts, visuals, and interactivity
Our clients see results — like Edgeium, who tripled total traffic and saw blog views surge more than 1,900% after migrating to HubSpot CMS.
Edgeium's traffic and blog performance surged after switching to HubSpot CMS—proof that strategy plus the right platform delivers results.
→ See our web development capabilities and portfolio.
You're not just getting a CMS — you're getting a system that's built to grow with you.
If you're investing in content marketing software, it should help convert — not just publish.
You should be focused on creating content that converts — not fighting with your CMS. With the right platform, creating and maintaining pages becomes easy to manage and scale.
WordPress helped you get online. But it wasn't built for speed, scale, or sales.
HubSpot CMS is. And if you're already paying for HubSpot tools, keeping WordPress means you're paying twice — with none of the advantages.
It's time to streamline. Time to grow. Time to switch.
We design every site with SEO, user experience, and conversion in mind — and every one of your key pages is built to perform.
Whether you're ready for the full-featured HubSpot CMS Pro or starting small with HubSpot CMS Starter, we can tailor a solution that fits your budget, growth stage, and goals.
👉 Let's review your current site together — no pressure, just a quick consult to see if HubSpot CMS is a better fit for where you're headed. Whether you're launching a new site or migrating from WordPress to HubSpot, we'll help you get there — fast.
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