Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

8 min read

Unlocking Marketing Success: Career Tips, Networking, and Personal Branding

Are you contemplating a future in the exciting and ever-changing field of marketing? Whether you're a budding marketer ready to kickstart your career, a student exploring your options, or a seasoned professional seeking fresh perspectives, this blog...

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The Value of Marketing Expertise: Guiding B2B SMBs to Success

2 min read

The Value of Marketing Expertise: Guiding B2B SMBs to Success

In today's fast-paced business world, Small and Medium-sized Businesses (SMBs) face an array of challenges. I understand these challenges intimately,...

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Unlocking Hidden ROI in Your HubSpot Portal

3 min read

Unlocking Hidden ROI in Your HubSpot Portal

If you're a B2B small- to mid-sized business, especially in the software or information technology industries, you've likely heard about HubSpot—a...

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Webinar: Unveiling the Power of Email Sales Sequences for B2B SMBs

1 min read

Webinar:  Power of Email Sales Sequences for SMBs

Discover the game-changing power of email sales sequences in our recent webinar, "Unveiling the Power of Email Sales Sequences for B2B SMBs" hosted...

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Power of Sales Branding

2 min read

Power of Sales Branding

Branding is an essential term in marketing, typically applied to products, services, or companies. It helps businesses stand out from competitors,...

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3 min read

Planning a Long-Term Marketing Content Strategy

Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and...

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2 min read

Boost Your Sales Operations and Enablement with HubSpot Solutions

At CycleWerx Marketing, we're passionate about helping SMBs in the B2B software and information technology space reach their full sales potential.

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3 min read

Marketing Tips for a Profitable Year

Start your year off right with a plan to succeed! We here at CycleWerx Marketing want this next year to be amazing for all our clients! We’ve...

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2 min read

What the Heck is Marketing Up To? The Value of Internal Communication

Internal communication should be a key part of a marketer’s duties. How much you and the rest of the marketing team decide to share internally has...

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2 min read

Give Your Sales Team Superpowers with Sales Processes

Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their...

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