Start your year off right with a plan to succeed! We here at CycleWerx Marketing want this next year to be amazing for all our clients! We’ve compiled 10 tips to help you kickstart your marketing efforts for the new year.
Scotty Smith
With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.
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Internal communication should be a key part of a marketer’s duties.
How much you and the rest of the marketing team decide to share internally has the potential to impact your job and the rest of the company’s perception of you as well as the rest of your marketing team.
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Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their sales tactics and communication. It removes the burden of figuring out how to respond, how to reach out, what to say, what to do next. It lets them[...]
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While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our community. Other professional organizations often ask[...]
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As I mentioned in my last post, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally you need a content strategy to guide your content production.
But once you start working on a content strategy a host of questions can arise:
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HubSpot is a leading CRM, marketing automation, services, and CMS platform designed to help businesses of all sizes, and in all stages of growth improve their sales, lead generation efforts, and customer experience.
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At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.
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What is Marketing Operations? Marketing Operations covers the marketing technology and platforms that allow an organization to communicate directly to its prospective customers.
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For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience is: prospects, current customers, employees, and your industry's community.
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A new year has begun and that means goals and resolutions are ever present in our minds.
What do you want from your business this year; and realistically, how are you going to make it happen? Where do you want your business to be at the end of the year?