Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

Marketing is an Investment, Not an Expense — Here’s Why

4 min read

Marketing is an Investment, Not an Expense — Here’s Why

You wouldn’t expect a salesperson to close deals without leads, a website to generate traffic without content, or a business to scale on word-of-mouth alone.

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A person viewing a tablet of web apps and social icons, text reading

3 min read

Key Features of Eye-Catching Website Design for SMBs

Your website is more than just a digital business card--it's your first opportunity to make an impression and capture attention. In today's...

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How a Strong Value Proposition Powers Marketing and Sales Success

5 min read

How a Strong Value Proposition Powers Marketing and Sales Success

Every business has a story, but the ones that thrive can quickly and clearly communicate why they’re the best choice. That communication often comes...

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Why HubSpot CMS Is Perfect for SMB B2B Websites

5 min read

Why HubSpot CMS Is Perfect for SMB B2B Websites

Your website isn't just a digital placeholder—it's the foundation of your brand's online presence.

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Kicking Off 2025 Right: Build Your Marketing Foundation

3 min read

Kicking Off 2025 Right: Build Your Marketing Foundation

As the new year begins, it’s time to focus on your business goals. How will you grow? What steps will you take to hit your sales targets? Now is the...

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Why ALT Text Is Critical for SEO: The Small Details That Matter

3 min read

Why ALT Text Is Critical for SEO: The Small Details That Matter

When it comes to SEO, many businesses focus on the big moves—keywords, content strategy, backlinks—but sometimes, the smallest details can have the...

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A Year of Growth and Gratitude: CycleWerx Marketing’s 2024 Highlights

2 min read

A Year of Growth and Gratitude: CycleWerx Marketing’s 2024 Highlights

As 2024 comes to a close, we can’t help but reflect on what an incredible year it has been for CycleWerx Marketing. This year has been filled with...

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The So What? Why Should Your Audience Care About Your Content

3 min read

The So What? Why Should Your Audience Care About Your Content

In the world of B2B marketing, it’s easy to get caught up in the excitement of your latest company achievement, a new product launch, or the fact...

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Why Your Business Should Use a CRM Instead of Spreadsheets

4 min read

Why Your Business Should Use a CRM Instead of Spreadsheets

Managing customer relationships is crucial for the success of any business, especially for solo entrepreneurs, freelancers, startups, and small...

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Building Your B2B Marketing Foundation: Watch Our Webinar Replay

1 min read

Building Your B2B Marketing Foundation: Watch Our Webinar Replay

Laying the Groundwork for Continuous Lead Generation Are you ready to transform your B2B marketing strategy and drive sustainable growth? Watch the...

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