Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

2 min read

Top 3 Ways to Get the Most Out of Hootsuite

Social media is important because it allows you to reach and interact with your audience (old and new) through posts and comments. However, being on multiple platforms and consistently posting can be overwhelming. Hootsuite is a great platform for...

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2 min read

Sales vs Marketing — Ding! Sales Wins this Round!

It’s not really a fight. But this marketer hasn’t stepped into the “sales ring” for over 20 years. So, why now?

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4 min read

Expanding Your Brand’s Reach with Social Media

Is your business taking advantage of social media? Social media attracts new customers, creates a loyal community, and boosts your brand’s reach. At...

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3 min read

Content is King

No doubt you established your website so that visitors can learn about your brand and the products or services that you want to sell. But in this...

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5 min read

Marketing  Knowledge Gaps

As we start a new year it’s a great time to begin examining your marketing efforts. What are your plans to be successful this year? You might have a...

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3 min read

Value of Branding at ALL Customer Touchpoints

We’re busy, sometimes it’s easy to forget that marketing and branding does not just take place with campaigns, email, and social media. It really...

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1 min read

What are Marketing Operations?

Marketing Operations covers the technology and platforms that allow an organization to communicate directly to its prospective customers.

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