Take Marketing Off Your Plate Without Building a Department

CycleWerx provides fractional marketing leadership and an outsourced team to plan, manage, and execute your marketing, HubSpot, sales enablement, and revenue operations.

35+ years of B2B and SMB marketing experience HubSpot Gold Solutions Partner

Marketing Keeps Falling Back on You

Most growing B2B companies understand that marketing matters. The problem is that nobody truly owns the whole function.

The owner still ends up setting priorities, reviewing content, managing vendors, approving campaigns, answering website questions, and checking whether sales follow-up is happening.

Marketing may be spread across employees, freelancers, software platforms, and outside specialists—but nobody is responsible for making sure it all works together.

Does This Sound Familiar?

  • Marketing starts and stops depending on who has time.
  • The owner is still the final decision-maker on nearly everything.
  • Freelancers and vendors wait to be told what to do.
  • Content, the website, CRM, and sales follow-up feel disconnected.
  • Important projects stall because nobody is driving them.

You may not be ready to hire a senior marketing leader and build a complete internal department. But continuing without clear ownership also has a cost.

“Having a fractional CMO who understands CFO advisory services and how we work has been a huge advantage.”

Shane Bender

Owner & Founder, Bender CFO Services

Leadership and Execution in One Relationship

Strategy alone does not solve the problem when nobody has the capacity to carry it out. Execution alone does not solve it when nobody is coordinating priorities or connecting the work to the business.

CycleWerx combines senior marketing leadership with an execution team that can move the right work forward.

Set the Direction

We help leadership decide what marketing should focus on, which opportunities matter most, and how available time and budget should be used.

Coordinate the Work

We connect the people, systems, content, website, HubSpot, and campaigns that often become scattered across teams and outside partners.

Execute the Priorities

We turn strategy into actual projects, campaigns, content, systems, and completed work—without waiting for the owner to create a monthly task list.

CycleWerx keeps the right marketing, HubSpot, sales enablement, and revenue operations priorities moving.

What Consistent Marketing Builds

When marketing is led well and executed consistently, it creates more than completed projects. It strengthens the three things growing B2B companies need to earn attention, build trust, and create more opportunities over time. 

Authority

Become known for the expertise, ideas, and business problems your company is best equipped to solve.

Credibility

Give prospects clear reasons to trust your company and believe you can deliver.

Consistency

Stay visible long enough for awareness, trust, and opportunity creation to compound.

close up of businessman hand working on laptop computer with financial business graph information diagram on wooden desk as concept

Authority + Credibility + Consistency

A Stronger Foundation for Inbound Growth

How CycleWerx Keeps Marketing Moving

CycleWerx does not wait for the owner to create a monthly task list.

We learn the business, establish priorities, turn those priorities into an execution plan, and keep the work moving as needs change.

Understand the business

We learn your priorities, offers, sales challenges, systems, market, and internal constraints.

Set Priorities

We identify where marketing should focus based on the company’s most important needs and opportunities.

Plan and Execute the Work

We turn priorities into defined projects, assign responsibilities, and move the work forward across our team.

Review and Adjust

We keep leadership informed, evaluate progress, and adjust plans as opportunities or challenges arise

You Should Not Have to Manage the Marketing Partner You Hired

CycleWerx takes responsibility for planning, coordination, execution, and follow-through—without requiring constant supervision.

Experienced Enough to Lead. Hands-On Enough to Execute.

CycleWerx combines senior-level marketing leadership with the practical execution capacity needed to keep important work moving.

Scotty Smith remains directly involved in strategy, priorities, and client relationships, while the CycleWerx team supports execution across content, design, websites, HubSpot, campaigns, and sales enablement.

Senior Marketing Leadership

Scotty brings more than 35 years of B2B and SMB marketing experience, including more than 25 years in executive marketing leadership.

Practical Execution Capacity

CycleWerx does more than provide advice. The team helps turn priorities into completed work across the areas that matter most.

Deep HubSpot Expertise

CycleWerx is a HubSpot Gold Solutions Partner with a 95.5 HubSpot user score, placing the company among the top 5% of HubSpot users.

“I aimed to create a launch pad for ongoing sales and marketing, and Scotty and his team made that happen.”

Wade Yeaman
CEO, Fluid IT Services

See how CycleWerx has helped clients build stronger marketing systems.

View Our Work

Strategic Enough to Guide Leadership

Practical Enough to Get the Work Done

Built for Growing B2B Companies That Need Marketing Ownership

CycleWerx is a strong fit for established B2B companies that know marketing needs more attention but are not ready to hire a senior leader and build a complete internal department.

Strong Fit When

  • Marketing keeps falling back on the owner or executive team

  • Nobody clearly owns priorities across the full marketing function

  • Important work starts and stops depending on who has time

  • The company needs both senior guidance and execution capacity

  • Website, content, CRM, and sales follow-up feel disconnected

Typical Company Profile

  • Approximately 5–30 employees

  • Sells a complex product or service

  • Relies on expertise, trust, referrals, or a longer sales cycle

  • Lacks a senior internal marketing leader

  • Can support an ongoing retainer relationship

CycleWerx works especially well with technology, IT services, professional services, engineering, manufacturing, and other complex B2B companies.

Important Scope Note

CycleWerx supports marketing leadership, execution, HubSpot, and sales enablement. The client remains responsible for managing salespeople and closing business. Paid media, video production, and specialized services may require separate partners.

A Practical Alternative to Building an Internal Department

Fractional marketing leadership and execution starts at $4,950 per month, plus a $250 monthly Marketing Technology & Platform Fee.

For companies that need more execution capacity, campaign volume, stakeholder coordination, or more complex HubSpot support, the Marketing Growth engagement is available at $6,950 per month.

The right engagement depends on the level of leadership, execution capacity, and complexity your company needs.

View Full Services and Pricing

Marketing Leadership and Execution

Starting at $4,950 /mo

Marketing Growth

Starting at $6,950 /mo

Fractional Marketing Leadership FAQs

These are the questions growing B2B companies most often ask when considering a fractional marketing leadership and execution relationship.

cyclewerx-stop-carrying-the-marketing-function-alone

Stop Carrying the Marketing Function Alone

Marketing needs leadership. It also needs people who can execute the work.

CycleWerx gives growing B2B companies both without requiring them to build and manage a complete internal marketing department. 

There is no obligation to force the relationship if the model is not right.

The goal is to help you leave the conversation with a clearer understanding of what your company needs next.

In a short conversation, we can discuss:

  • What is currently falling back on you

  • Where marketing keeps stalling

  • What your business needs most right now

  • Whether fractional marketing leadership makes sense

  • Which engagement or next step may fit

<strong><span style="font-size: 18px;">Discuss Your Marketing Leadership Needs</span></strong>

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Contact Us

Phone: (817) 330-4042

Email: Sales@CycleWerxMarketing.com

We serve B2B clients across the Dallas–Fort Worth Metroplex — including Fort Worth, Dallas, Keller, Southlake, Arlington, and beyond — as well as businesses throughout the United States.

Proud HubSpot Gold Solution Partner

 

HubSpot Gold Solution Partner

© 2026 CycleWerx Marketing, all rights reserved

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