Scotty Smith

With 30+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

3 min read

5 Reasons Why You Should Be Using HubSpot

HubSpot is a leading CRM, marketing automation, services, and CMS platform designed to help businesses of all sizes, and in all stages of growth improve their sales, lead generation efforts, and customer experience.

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5 min read

How Can Toastmasters Help Your Small Business Thrive?

At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

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1 min read

Is Your Website Status Hurting Your Sales?

When was the last time you audited your website? Did you know that regular, quarterly inspections to your website can help you avoid developing blind...

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2 min read

Marketing Technologist: Key Part of SMB Growth

What is Marketing Operations? Marketing Operations covers the marketing technology and platforms that allow an organization to communicate directly...

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1 min read

Storybranding - Use Business Blogging to Become Your Prospect's Guide

Are your B2B blog posts as appealing as you would like them to be? Are you happy with the engagement statistics that your blog is generating?...

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2 min read

Segmentation: Demographics vs. Firmographics

Segmentation should be a key aspect of your marketing and sales strategies. Defining and segmenting your audience helps you to narrow in on your...

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3 min read

Should You Work With A Marketing Agency?

As a small business owner or a start up, you might wonder why you should hire a marketing agency. Why can’t you just do your own marketing? How hard...

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3 min read

How to Craft a Successful Blog Strategy

Why does your business need a blog? Your blog posts establish your credibility, your trustworthiness, and your knowledge about your subject matter....

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3 min read

The Marketing Value of Being an Authority

When you need to get your car fixed, you want to find someone who knows what they are doing. You want an authority on cars; otherwise, you will not...

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1 min read

Improve Audience Engagement via LinkedIn

For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience...

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