Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

3 Ways to Improve your Professional Organization's Marketing Efforts

Scotty Smith: May 17, 2021 12:00:00 AM

While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our...

7 min read

How to Create a Content Calendar

Scotty Smith: May 4, 2021 12:00:00 AM

As I mentioned in my last post, Content is King, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally...

Marketing Inbound / Content Marketing

3 min read

5 Reasons Why You Should Be Using HubSpot

Scotty Smith: Apr 20, 2021 12:00:00 AM

HubSpot is a leading CRM, marketing automation, services, and CMS platform designed to help businesses of all sizes, and in all stages of growth...

Marketing Operations HubSpot

5 min read

How Can Toastmasters Help Your Small Business Thrive?

Scotty Smith: Apr 6, 2021 12:00:00 AM

At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

HubSpot Marketing Sales & Enablement

2 min read

Marketing Technologist Key Part of SMB Growth

Scotty Smith: Mar 15, 2021 12:00:00 AM

What is Marketing Operations? Marketing Operations covers the marketing technology and platforms that allow an organization to communicate directly...

Marketing Ops / MarTech

1 min read

Improve Audience Engagement via LinkedIn

Scotty Smith: Jan 12, 2021 12:00:00 AM

For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience...

Marketing B2B Social Media

4 min read

How to Meet Marketing and Sales Enablement Goals this Year

Scotty Smith: Jan 5, 2021 12:00:00 AM

A new year has begun and that means goals and resolutions are ever present in our minds. What do you want from your business this year; and...

Marketing Sales & Enablement Lead Generation / MQL

5 min read

Marketing Consistency

Scotty Smith: Dec 8, 2020 12:00:00 AM

What leads some companies to have better results from their marketing efforts than others? Marketing consistency is often a key, if not the separator...

Branding HubSpot Marketing Ops / MarTech

4 min read

Thank you — What CycleWerx is Thankful for This Year

Scotty Smith: Nov 24, 2020 12:00:00 AM

Today’s post is a bit different than the usual CycleWerx post on Marketing or Sales Enablement. Thanksgiving week has got me thinking about what I’m...

HubSpot

3 min read

Growing Sales by Focusing on Sales Enablement

Scotty Smith: Nov 10, 2020 12:00:00 AM

What’s the most valuable role within an organization? As someone who has spent many years as head of marketing, of course I'm biased to say it's...

Sales & Enablement

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