Scotty Smith

With 30+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

Case Study - Privacy4Cars: Building a cleaner HubSpot revenue system

5 min read

How Privacy4Cars Built a Cleaner HubSpot Revenue System

Client: Privacy4Cars | Industry: Automotive Data Privacy, Dealer Services & B2B SaaS

Read More

2 min read

Your CRM Knows Less Than Your Sales Team

Most B2B companies don't have a lead problem. They have a visibility problem. Sales reps know things the CRM doesn't.

Read More
Fluid IT Services Case Study | HubSpot, SEO & MSP Growth

3 min read

How Fluid IT Services Built a Stronger MSP Marketing and Sales Engine

Client: Fluid IT Services | Industry: Managed IT Services, Cybersecurity & Cloud Services

Read More
Founder-Led Growth Has a Ceiling | Build the Systems That Let the Business Scale

3 min read

Has Your Company Outgrown Founder-Led Growth?

Five questions that reveal whether your business is running on systems—or founder memory.

Read More
How PLH Group Unified 40+ Social Channels Across a Growing Enterprise

4 min read

How PLH Group Unified 40+ Social Channels Across a Growing Enterprise

Client: PLH Group | Industry: Utility Infrastructure, Specialty Construction & Enterprise Field Services

Read More
Focus Sales Effort Where It Matters Most. Practical Lead Scoring for Small B2B Teams.

9 min read

Who Deserves a Call Today? Lead Scoring for Small B2B Teams

Most B2B Companies Don’t Have a Lead Problem They have a sales focus problem.

Read More
Why Most B2B Marketing Feels Random (And What It’s Missing)

4 min read

Why B2B Marketing Feels Random and How to Fix It

There’s a pattern we see in almost every B2B company we talk to.

Read More
Why Your Sales Team Feels Busy But Isn’t Closing Deals

5 min read

Why Your Sales Team Feels Busy But Isn’t Closing Deals

There’s a problem most leadership teams can feel—but can’t always clearly define.

Read More
Infographic of CycleWerx Marketing acting as a bridge connecting a

4 min read

Using EOS? Why Your Marketing and Sales Still Feel Disconnected

EOS (Entrepreneur Operating System) brings structure to a business.

Read More
The Marketing Projects List Every B2B Owner Should Keep

6 min read

The Marketing Projects List Every B2B Owner Should Keep

Most companies don’t struggle because they lack marketing ideas.

Read More