Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

2 min read

Give Your Sales Team Superpowers with Sales Processes

Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their sales tactics and communication. It removes the burden of figuring out how to respond, how to reach...

Read More

3 Ways to Improve your Professional Organization's Marketing Efforts

While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters....

Read More

7 min read

How to Create a Content Calendar

As I mentioned in my last post, Content is King, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally...

Read More

3 min read

5 Reasons Why You Should Be Using HubSpot

HubSpot is a leading CRM, marketing automation, services, and CMS platform designed to help businesses of all sizes, and in all stages of growth...

Read More

5 min read

How Can Toastmasters Help Your Small Business Thrive?

At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

Read More

2 min read

Marketing Technologist Key Part of SMB Growth

What is Marketing Operations? Marketing Operations covers the marketing technology and platforms that allow an organization to communicate directly...

Read More

3 min read

The Marketing Value of Being an Authority

When you need to get your car fixed, you want to find someone who knows what they are doing. You want an authority on cars; otherwise, you will not...

Read More

1 min read

Improve Audience Engagement via LinkedIn

For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience...

Read More

4 min read

How to Meet Marketing and Sales Enablement Goals this Year

A new year has begun and that means goals and resolutions are ever present in our minds. What do you want from your business this year; and...

Read More

2 min read

Momentum Blog Post Countdown and our Favorites

The year of 2020 is coming to a close and 2021 is around the corner! We like to celebrate this year with a look back at some of our most popular and...

Read More