Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

5 min read

Drive Lead Generation with Content Offers

Scotty Smith: Oct 27, 2020 12:00:00 AM

What is one the thing all businesses want more of? Leads! How cool would it be if potential prospects came and let us know they had some level of interest in our product or service? Wouldn’t it be wonderful if all we had to do to get new business...

HubSpot Marketing Lead Generation / MQL

4 min read

5 Benefits of Investing in a Marketing Automation Platform

Scotty Smith: Oct 20, 2020 12:00:00 AM

I remember back when I was a kid and my grandfather taught me how to use a hand saw. I was so excited I got to use one of his tools. It did seem to...

HubSpot Marketing Ops / MarTech

2 min read

Sales vs Marketing — Ding! Sales Wins this Round!

Scotty Smith: Jul 29, 2020 12:00:00 AM

It’s not really a fight. But this marketer hasn’t stepped into the “sales ring” for over 20 years. So, why now?

HubSpot Sales & Enablement

3 min read

Content is King

Scotty Smith: Feb 11, 2020 12:00:00 AM

No doubt you established your website so that visitors can learn about your brand and the products or services that you want to sell. But in this...

SEO Marketing Inbound / Content Marketing

5 min read

Marketing Knowledge Gaps

Scotty Smith: Jan 21, 2020 12:00:00 AM

As we start a new year it’s a great time to begin examining your marketing efforts. What are your plans to be successful this year? You might have a...

Marketing

3 min read

Value of Branding at ALL Customer Touchpoints

Scotty Smith: Oct 31, 2019 12:00:00 AM

We’re busy, sometimes it’s easy to forget that marketing and branding does not just take place with campaigns, email, and social media. It really...

Branding Marketing

1 min read

What are Marketing Operations?

Scotty Smith: Oct 22, 2019 12:00:00 AM

Marketing Operations covers the technology and platforms that allow an organization to communicate directly to its prospective customers.

Marketing Ops / MarTech

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