Branding is an essential term in marketing, typically applied to products, services, or companies. It helps businesses stand out from competitors, defining their unique traits and creating credibility and authority in the marketplace. However, one aspect that is often overlooked by small to medium-sized companies is the value of applying branding to their sales teams. In this blog, we'll explore the power of sales branding and how it can significantly impact your sales efforts.
Credibility: The Importance of a Full Email Signature
As a small business owner, I receive numerous sales emails every day. While some may be marketing mails with a company logo, most are one-to-one sales emails lacking a proper email signature. A full email signature is the bare minimum branding needed to open the door to potential customers and establish credibility.
A complete email signature includes:
A picture of yourself: People want to buy from individuals they like, so a smiling photo can create a personal connection and show that you are a real person, someone they'd feel comfortable talking to.
Name, phone number, and social links: Providing accurate contact information helps prospects verify your identity and ensures they are dealing with a legitimate business.
LinkedIn profile link: For B2B interactions, including a link to your LinkedIn profile enhances credibility. Make sure your profile shows your current job and links directly to your company's LinkedIn profile, further establishing your authenticity.
Company logo and website link: Including your company's logo and a link to your website serves as social proof, reinforcing that your company is reputable and reliable.
Consistency is key in sales branding. Your email signature should align with your personal LinkedIn profile, which should, in turn, be supported by consistent branding and messaging on your company's LinkedIn profile and website.
Don't forget the in-person version of branding: Use name badges at networking events, featuring your company logo and your name. This is an excellent opportunity to stand out and be remembered.
Remember to update your email signature not only in your main email client but also in your CRM platform. Whether you're sending emails from your client or through a platform like HubSpot Sales Professional, a consistent email signature will strengthen your branding efforts.
Sales Material Branding: Reinforcing Your Identity
Sales enablement tools, especially printed materials, are often shared among prospects. Make sure your audience knows who created the material and how to contact you easily. The consistency of your design and branding efforts will help customers identify your company at a glance, leaving a positive impression.
When thinking about branding sales enablement materials, consider the following:
Product/Sales/service data sheets
By ensuring your branding is present on all these materials, you enhance your credibility and leave a lasting impact on your prospects and customers.
Take Advantage of Every Customer Touchpoint
In today's highly competitive world, setting yourself apart is crucial. Consistent branding at every customer touchpoint reinforces your identity and fosters a positive image of your company or brand. Embrace the power of sales branding to build trust, establish authority, and create a memorable impression on your target audience.
Ready to boost your sales branding? Contact us at CycleWerx Marketing for expert marketing, sales, and HubSpot solutions tailored to your business's needs. Let's elevate your brand together and drive your sales to new heights!