How HubSpot Changed My Negative Image of Sales and Marketing
Two years ago, if you had told me that I would find passion in business administration, I would have said you were crazy given my lack of formal...
2 min read
Scotty Smith : Jun 7, 2021 12:00:00 AM
Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their sales tactics and communication. It removes the burden of figuring out how to respond, how to reach out, what to say, what to do next. It lets them focus on building and nurturing relationships with their prospects.
First off let’s be clear, sales processes are not the same as your sales strategy.
A sales strategy defines your overall game plan including who your target market is and ways you intend to reach them. It should address the types of companies that make up your target market and who inside those companies need to be targeted. It should address how you plan to reach these prospects and how often.
A sales process, on the other hand, is a set of definable, repeatable, and often measurable steps or tactics that move prospects from awareness to a closed sale.
There are many benefits to implementing defined sales processes:
The Beginners Guide to Generating Inbound Leads
Download Your Free Guide!
Sales processes can be applied whether you are using a CRM or sales automation system, but the use of such a platform can greatly increase the number of sales processes that can be used. If you are using a CRM and sales automation platform like HubSpot, it can automate many sales processes including providing drop down scripts, templates, and playbooks to make your sales team more efficient and effective.
Do you want your sales team to be stronger, more confident, and more efficient? Curious how your sales team can benefit from sales processes? Need help defining your sales strategy or the tactics to make your sales strategy effective? Need a CRM and sales automation platform, like HubSpot? Need to find ways to apply sales processes and automation to make your team more effective?
The team at CycleWerx is here to help, with a wide variety of sales enablement services and a long history of supporting sales teams and assisting in their success.
Contact us to get started today.
Two years ago, if you had told me that I would find passion in business administration, I would have said you were crazy given my lack of formal...
What’s the most valuable role within an organization? As someone who has spent many years as head of marketing, of course I'm biased to say it's...
I recently completed the 8 week Pipeline Generation Bootcamp Course hosted by HubSpot and instructed by Dan Tyre, co-author of Inbound...