HubSpot Marketing & Sales Solutions for B2B IT, Software, & Hardware

If you're running an IT services firm, software business, or hardware company, chances are you've had this thought:

"We get some business from referrals, but how do we create a steady, predictable pipeline of new leads?"

That's the exact problem we solve at CycleWerx Marketing. We help B2B hardware, software, and IT services companies grow through HubSpot-powered marketing, sales enablement, and web development. And we do it in a way that's structured, scalable, and aligned with how executives like you think about growth.

Let's walk through the four main areas where we can make the biggest impact.

B2B Digital Marketing Services

Too many companies rely on word of mouth. While referrals are great, they're unpredictable. One quarter you're busy, the next you're wondering where the next deal will come from.

We help build digital marketing programs that work every month—from blogs and newsletters to social campaigns and lead magnets.

👉 Explore our B2B Digital Marketing Services

Example: We once worked with a regional IT services provider that hadn't published a blog in over a year. Within 90 days of consistent posting and outreach, their website traffic doubled, and they started getting inbound leads they never expected.

HubSpot Services & Solutions

Many businesses buy HubSpot but only scratch the surface of what it can do. We're a certified HubSpot partner, which means we set it up the right way—CRM, automation, dashboards, reporting, the whole works.

👉 Learn about our HubSpot Services & Solutions

Example: A hardware distributor we helped had HubSpot licenses but no automation. Their sales team was still sending every follow-up manually. After we built sequences and workflows, reps reclaimed hours of time each week—and conversions went up because nothing slipped through the cracks.

Sales Operations & Enablement

Even the best marketing falls flat if your sales process isn't built for scale. We help sales teams create repeatable systems: sales sequences, call scripts, dashboards, and playbooks.

👉 See our Sales Operations & Enablement Services

Scenario you might relate to: Imagine a sales team with five reps, each using their own style of outreach and tracking deals in separate spreadsheets. It's chaos. With enablement in HubSpot, everything is tracked, measured, and standardized so the entire team is rowing in the same direction.

Web Development & Design

Your website is often the first impression a prospect gets. If it's outdated or clunky, you're losing credibility before you even get the chance to have a conversation.
That's why we specialize in building on HubSpot Content Hub (formerly CMS Hub). It gives you a fast, secure, and fully integrated website tied directly into your marketing and sales systems.

👉 Check out our Web Development & Design services

Example: A hardware client came to us with a WordPress site that was tough to update. Every change required a developer. We rebuilt it in HubSpot CMS, and now their team can update content in minutes, launch landing pages on their own, and tie everything back to CRM data.

Insights from The Marketing Peloton

Finally, we don't just build systems—we share insights, strategies, and real-world lessons in our blog: The Marketing Peloton.

Think of it as your playbook for keeping up with marketing and sales trends that matter for B2B IT and tech companies.

Why It All Works Together

The magic happens when you bring all these elements together—marketing campaigns, HubSpot, sales enablement, and your website. That's when you move from "random acts of marketing" to a predictable, measurable growth engine.

At CycleWerx Marketing, our goal is simple: help you build predictable pipelines and generate high-quality leads so your business can grow with confidence.

Ready to Grow?

If you're ready to stop relying on referrals and start building a system that scales, let's talk.

👉 Book a consultation with CycleWerx Marketing