Is your business taking advantage of social media? Social media attracts new customers, creates a loyal community, and boosts your brand’s reach. At...
Still only using phone calls to make a sale for your B2B business? You probably aren’t seeing great results, but don’t worry, we have something that can help increase your sales dramatically. In the past few years, social media has played a huge part in closing sales for B2B businesses.
For example, an article from SuperOffice demonstrates how social media plays a big part in the B2B Buyer Journey — 84% C-level and VP level buyers use social media in decision making!
Why social media? Well, nowadays everyone is on their phone or computer scrolling through social media. That’s how people make connections today. Therefore, social media is a great window for you and your sales team to build relationships with future customers and then complete that sale when that person/company is ready.
Social media can transform how you do sales and increase your success rate. The process of using social media to make sales is called social selling.
Social selling is more than just selling surprisingly. Social selling is about finding your community of future customers via social media and building a relationship with them through interactions, and demonstrating your brand’s ideals on social platforms.
|Discover more about building your brand on social media and finding new customers with our blog post — “Expanding Your Brand’s Reach with Social Media.”
Social selling as a whole is a process aimed at gaining trust from your customers instead of pressuring them to buy something immediately. You will complete far more sales today by building a relationship with your customers, and social media is just the platform for that.
Social selling has proven to work in the world of sales this past year. Here are some amazing statistics.
According to OptinMonster,
To start social selling, research what platforms your customers are on. Are they on LinkedIn, Instagram, Facebook, Twitter, a combination of some? Now get on these platforms and provide engaging, insightful posts that will show your customers that you’re an expert in your field.
Avoid too many posts where you are outright trying to sell a product. Also, discover what problems your customers have in their industry and cater your posts to that. They will be more drawn to you if they know you can help them with a problem.
SuperOffice, in their article on Social Selling, gives great advice on actively following companies you think your company can help and provide services too. At CycleWerx, when we reach out to companies on LinkedIn, we craft a message that is founded on building a relationship instead of asking them to hire us for marketing services. Here is one example of a kind of message we use for our company:
Hi Charles, It looks like we share some of the same connections. Maybe we should connect? How long have you known Kevin? I like connecting with other marketing leaders in the SaaS community. I truly hope our connection can lead to some positive opportunities.
|Want more helpful ways to connect with businesses on LinkedIn, contact us! We can help you grow your LinkedIn followers with different strategies and templates.
Lastly, interact with your customers via social media in the comments. Interacting with them shows your customers that you want to build a relationship with them and aren’t out to just sell, sell, sell!
Social selling is the next step you need to take to increase your sales and stay competitive in this social media-run business world. Instead of striking out with business calls, strive to build relationships with your future customers and you will see great results!
Need help with running your social media or need more sales tips? Contact CycleWerx Marketing today!