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8 min read
Unlocking Marketing Success: Career Tips, Networking, and Personal Branding
Ever thought about a career in marketing? Whether you're gearing up to start, weighing your options as a student, or a pro seeking new insights, this...
Marketing Strategy & ROI (2)
2 min read
The Value of Marketing Expertise: Guiding B2B SMBs to Success
In today's fast-paced business world, Small and Medium-sized Businesses (SMBs) face an array of challenges. I understand these challenges intimately,...
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3 min read
Unlocking Hidden ROI in Your HubSpot Portal
If you're a B2B small- to mid-sized business, especially in the software or information technology industries, you've likely heard about HubSpot—a...
3 min read
Planning a Long-Term Marketing Content Strategy
Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and...
2 min read
How HubSpot Changed My Negative Image of Sales and Marketing
Two years ago, if you had told me that I would find passion in business administration, I would have said you were crazy given my lack of formal...
3 Ways to Improve your Professional Organization's Marketing Efforts
While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters....
7 min read
How to Create a Content Calendar
As I mentioned in my last post, Content is King, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally...
5 min read
How Can Toastmasters Help Your Small Business Thrive?
At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.
2 min read
Segmentation: Demographics vs. Firmographics
Segmentation should be a key aspect of your marketing and sales strategies. Defining and segmenting your audience helps you to narrow in on your...
3 min read
Should You Work With A Marketing Agency?
As a small business owner or a start up, you might wonder why you should hire a marketing agency. Why can’t you just do your own marketing? How hard...