2 min read
Segmentation: Demographics vs. Firmographics
Segmentation should be a key aspect of your marketing and sales strategies. Defining and segmenting your audience helps you to narrow in on your...
Marketing Strategy & ROI (3)
3 min read
Should You Work With A Marketing Agency?
As a small business owner or a start up, you might wonder why you should hire a marketing agency. Why can’t you just do your own marketing? How hard...
3 min read
How to Craft a Successful Blog Strategy
Why does your business need a blog? Your blog posts establish your credibility, your trustworthiness, and your knowledge about your subject matter....
3 min read
The Marketing Value of Being an Authority
When you need to get your car fixed, you want to find someone who knows what they are doing. You want an authority on cars; otherwise, you will not...
1 min read
Improve Audience Engagement via LinkedIn
For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience...
4 min read
How to Meet Marketing and Sales Enablement Goals this Year
A new year has begun and that means goals and resolutions are ever present in our minds. What do you want from your business this year; and...
2 min read
Momentum Blog Post Countdown and our Favorites
The year of 2020 is coming to a close and 2021 is around the corner! We like to celebrate this year with a look back at some of our most popular and...
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3 min read
12 Marketing Tips for the New Year
What better way to shake off this past year than to commit to improving your marketing efforts for this next year? We here at CycleWerx want this...
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2 min read
The Top 8 Free Marketing Tools & Platforms to Effectively Execute your Marketing Strategy
As a new and/or smaller business, marketing can be overwhelming and expensive with so many platforms to choose from. However, you can successfully...
4 min read
How to Qualify a Lead with Lead Scoring and Why Should I Do It?
You never want to waste your time trying to get someone to buy your product if they’re not interested. That’s why leads, or people who have shown...