Momentum — Marketing & Sales Enablement Guidance to Accelerate Your Brand

Start your year off right with a plan to succeed! We here at CycleWerx Marketing want this next year to be amazing for all our clients! We’ve compiled 10 tips to help you kickstart your marketing efforts for the new year.

Internal communication should be a key part of a marketer’s duties.

How much you and the rest of the marketing team decide to share internally has the potential to impact your job and the rest of the company’s perception of you as well as the rest of your marketing team.

While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters. As the VP of PR for my local Toastmasters club I am challenged with marketing our club to our community. Other professional organizations often ask[...]

As I mentioned in my last post, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally you need a content strategy to guide your content production.

But once you start working on a content strategy a host of questions can arise:

At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. 

Are your B2B blog posts as appealing as you would like them to be? Are you happy with the engagement statistics that your blog is generating? Following some of the tips discussed below should help you see a boost in your blog’s performance.

Segmentation should be a key aspect of your marketing and sales strategies. Defining and segmenting your audience helps you to narrow in on your target customer by presenting that specific segment with messaging they are most receptive to.

As a small business owner or a start up, you might wonder why you should hire a marketing agency. Why can’t you just do your own marketing? How hard can it possibly be?

Why does your business need a blog?

Your blog posts establish your credibility, your trustworthiness, and your knowledge about your subject matter. This, in turn, will help your prospects to decide whether or not to purchase from you. A blog builds trust between your business and the public.

When you need to get your car fixed, you want to find someone who knows what they are doing. You want an authority on cars; otherwise, you will not get the results you want or need. Same thing goes for marketing and marketers!