Client: Fluid IT Services | Industry: Managed IT Services, Cybersecurity & Cloud Services
Services Provided: HubSpot Implementation, Website Development, SEO, Content Marketing, Local SEO, and Sales Enablement
Fluid IT Services is a managed IT services provider serving businesses across the Dallas-Fort Worth market with IT support, cybersecurity, cloud services, and technology strategy.
When CycleWerx Marketing began working with Fluid IT Services, the company had a strong reputation and a solid client base. However, it faced several growth challenges that are common among established MSPs.
The company was competing in one of the most crowded MSP markets in Texas. At the same time, it had virtually no search visibility, with zero keywords ranking in Google's Top 100 search results.
Fluid IT Services had also outgrown its marketing and sales infrastructure. The company was attempting to use its client service database as a CRM, and its website was a basic Wix site that no longer reflected the maturity of the business or supported future growth.
After evaluating the company's goals and growth plans, CycleWerx recommended HubSpot as the foundation for a more scalable marketing and sales system.
Over the next two years, CycleWerx helped Fluid IT Services build a stronger platform for growth through HubSpot, a new website, updated branding, SEO, content marketing, local search optimization, and sales enablement.
“Scotty and CycleWerx transformed our marketing strategy, establishing a scalable engine with automation. Over two years, they revamped our CRM, implemented HubSpot, and redesigned our website. Their efforts catapulted our sales and marketing endeavors forward.”
— Wade Yeaman, CEO, Fluid IT Services
Wade Yeaman’s perspective captured the heart of the engagement: Fluid IT Services needed a scalable marketing engine, not just a few disconnected marketing projects.
That became the focus of the work. CycleWerx helped Fluid IT Services modernize the systems, content, branding, and sales support needed to build a stronger foundation for growth.
Like many growing MSPs, Fluid IT Services faced several connected challenges:
This was more than a marketing problem.
It was a growth infrastructure problem.
What started as a website and CRM discussion evolved into a broader marketing and sales transformation.
CycleWerx helped Fluid IT Services implement:
The move to HubSpot created a connected platform for marketing, CRM management, website content, sales activities, reporting, and automation.
At the same time, CycleWerx completely reimagined the company's online presence, launching a new website on HubSpot Content Hub and developing SEO-optimized content that better reflected Fluid IT Services' expertise, positioning, and growth goals.
After nearly two decades in business, Fluid IT Services was also ready for a brand refresh. CycleWerx created a new logo, branding standards, and messaging framework that better reflected the company's expertise and long-term vision.
With the new foundation in place, CycleWerx focused on helping Fluid IT Services become more visible online.
The engagement included:
CycleWerx also worked to create a more consistent brand presence across every major customer touchpoint, including the website, social media, email marketing, sales materials, and online business directories.
This consistency helped strengthen both local search visibility and overall brand credibility.
Local search was a major opportunity.
The first city-specific landing page created by CycleWerx targeted McKinney, Texas. The page served as a proof of concept for Fluid IT Services' local SEO strategy.
After seeing positive results, the approach expanded into additional DFW markets, including Dallas, Plano, and Frisco.
This gave Fluid IT Services a stronger presence in the local markets where prospects were actively searching for managed IT services, cybersecurity support, and cloud solutions.
As Fluid IT Services grew, the engagement expanded beyond marketing.
When the company hired a salesperson, CycleWerx helped onboard and train the new team member while continuing to manage marketing execution.
The work included:
Rather than operating separately, marketing and sales became more aligned around a common platform and process.
Fluid IT Services moved from limited visibility and disconnected systems to a stronger marketing and sales engine.
| Area | Starting Point | Result |
|---|---|---|
| Google Keyword Rankings | 0 keywords in Top 100 | 135 keywords in Top 100 |
| Keywords in Top 3 | 0 | 15 |
| Keywords in Top 10 | 0 | 32 |
| Organic Search Sessions | ~64/month | 180/month |
| CRM Database | 3,500+ contacts | 1,618 active subscribers |
| Database Cleanup | Unmanaged legacy data | 53.8% reduction and improved quality |
| LinkedIn Followers | 860 | 1,375 |
| Newsletter Open Rate | ~10% | 34.13% |
By early 2024, Fluid IT Services had reached its highest levels of digital visibility and engagement since the partnership began.
The company grew from zero Top-100 keyword rankings to 135 rankings in Google's Top 100, including 15 keywords in the Top 3 positions and 32 keywords in the Top 10.
For an MSP competing in the crowded DFW market, that visibility represented a significant competitive advantage.
Many MSPs have strong technical teams, loyal customers, and real expertise.
What they often lack is a connected marketing and sales system that helps them get found, communicate their value, and follow up consistently.
Fluid IT Services had the expertise. CycleWerx helped build the foundation around it by connecting HubSpot, website strategy, branding, SEO, content marketing, local search, CRM management, and sales enablement.
From HubSpot implementation and CRM cleanup to website development, SEO, content marketing, local visibility, and sales enablement, CycleWerx helps B2B technology companies build systems designed to support long-term growth — not just short-term campaigns.
If your IT services company is struggling with disconnected tools, inconsistent visibility, or marketing and sales processes that no longer support growth, let’s talk.
Scotty Smith: Jun 11, 2026 12:14:40 PM
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