Why B2B Marketing Feels Random and How to Fix It
Scotty Smith: Apr 22, 2026 10:23:48 PM
There’s a pattern we see in almost every B2B company we talk to.
Like. Comment. Share.
It’s that easy.
If you want to boost your social media posts, you need to get a team together.
This team can consist of several employees, customers, or contacts.
But not competitors.
Whenever one of you posts, you will tag a couple of the other team members.
The tagged people will like, comment, and share that post.
Of course, you will have to do the same for them.
A like, a comment, and share will boost the stats of that post.
When the stats are boosted, the post ranks higher.
When the post ranks higher, more people will see it.
When you share your posts across each other’s’ pages, your reach expands to everyone else’s audience.
Everyone wins.
It’s that easy.
Like. Comment. Share.
Want even greater engagement from your company? Be sure to read What the Heck is Marketing Up To? The Value of Internal Communication.
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