Planning a Long-Term Marketing Content Strategy
Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and...
2 min read
Scotty Smith
:
Aug 23, 2021 12:00:00 AM
Internal communication should be a key part of a marketer’s duties.
How much you and the rest of the marketing team decide to share internally has the potential to impact your job and the rest of the company’s perception of you as well as the rest of your marketing team.
Other departments are interested in what marketing is doing.
The Chief Revenue officer and Sales department wants to know:
Human Resources wants to know what marketing is doing.
Finance wants to know.
While a CMO/Marketing Director might know what the marketing team is doing, the rest of the executive team typically doesn’t. Wouldn’t it be great if this team supported you in your efforts?
But, most importantly, the rest of the employees at your company are interested in what marketing is up to:
Marketers must take it upon themselves to be their own cheerleader, promoter — rarely will anybody ask you outright to do this. As such, internal communication needs to be considered part of your routine marketing efforts.
My solution has been to share a marketing content or campaign calendar with key executives and selected departments. Personally, I’ve had great success using Google Calendar to manage my marketing calendar.
For Example, in a given month, I’ll add the following campaign efforts to my Google Marketing Calendar:
Once your calendar is set up, make sure to share it with all key departments and executives. Email them, explaining what it is and how it can benefit them and their department to pay attention to what is going on with the marketing calendar.
Take the time to speak with each of them to make sure that they have it set up correctly so that they can actually access it. I’ve seen countless times people get challenged subscribing to calendars.
But you are not done yet, you have to constantly remind them of its existence and to use it. Set up a task reminder to send them a monthly or quarterly update with a quick bullet list of campaigns your team is working on. Remind them that they can keep track of all these efforts via their subscribed marketing calendar.
Take advantage of these updates to encourage all your team members to engage with and share your campaigns on social media through their own audience.
Your company wants to know what marketing is up to, and sharing with them can be a boost to your current job and your career.
Need help improving your marketing communication or other marketing or sales enablement challenge? Contact CycleWerx Marketing.
Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and...
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