Positioning Your Company for Growth: How to Succeed in 2025
Positioning your company for scalable success is no longer optional. In today's competitive environment, especially for Fort Worth businesses and B2B...
1 min read
Liz Brenner
:
Mar 8, 2021 12:00:00 AM
Are your B2B blog posts as appealing as you would like them to be? Are you happy with the engagement statistics that your blog is generating? Following some of the tips discussed below should help you see a boost in your blog’s performance.
Every business blog post should be a complete story in itself. Every story, whether a blog post or a movie or a novel, is about a character (the hero) who confronts some kind of a problem. A guide steps in to help, leading the hero to eventual success.
In business blogging, the prospective customer is the hero, and the company is the guide.
The book Building a Storybrand by Donald Miller discusses the Grunt Test. The Grunt Test means that the reader grunts in agreement with each of the following elements in every blog post:
Let’s discuss each of these elements in detail.
Many blog writers make the mistake of saying too much. They talk about their skills. They talk about their education. They talk about their experience. They talk about all the purchasing options. They talk (or write) so much that the reader is overwhelmed.
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