Planning a Long-Term Marketing Content Strategy
Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and...
1 min read
Liz Brenner
:
Mar 8, 2021 12:00:00 AM
Are your B2B blog posts as appealing as you would like them to be? Are you happy with the engagement statistics that your blog is generating? Following some of the tips discussed below should help you see a boost in your blog’s performance.
Every business blog post should be a complete story in itself. Every story, whether a blog post or a movie or a novel, is about a character (the hero) who confronts some kind of a problem. A guide steps in to help, leading the hero to eventual success.
In business blogging, the prospective customer is the hero, and the company is the guide.
The book Building a Storybrand by Donald Miller discusses the Grunt Test. The Grunt Test means that the reader grunts in agreement with each of the following elements in every blog post:
Let’s discuss each of these elements in detail.
Many blog writers make the mistake of saying too much. They talk about their skills. They talk about their education. They talk about their experience. They talk about all the purchasing options. They talk (or write) so much that the reader is overwhelmed.
Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and...
At CycleWerx Marketing, we're passionate about helping SMBs in the B2B software and information technology space reach their full sales potential.
Two years ago, if you had told me that I would find passion in business administration, I would have said you were crazy given my lack of formal...