Digital Marketing Services and Solutions
B2B Marketers are now responsible for and have more business functions including digital marketing and marketing technology management than ever before.
CycleWerx Marketing works skillfully with companies like yours to improve your digital marketing efforts and lead generation processes — our success is your success. We offer digital marketing services in the following areas:
Inbound Digital Marketing Services
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Inbound marketing focuses on solving problems your audience seeks solutions for.
CycleWerx Marketing will work with you and your team to develop and implement the right strategies and marketing solutions to expand your lead generation effort, increase your subscribers, and increase website traffic.
- Overall marketing strategy and Marketing Action Plans (MAP)
- Email marketing services and solutions: newsletters, onboarding, and drip campaigns
- Content marketing: Strategy, Calendars, Creative, Research, Recycling, and Writing
- Product information
- Content offers (lead magnets)
- Social media marketing
- Marketing reporting, metrics, and analytics
- Search engine optimization (SEO) and Search Engine Marketing (SEM)
- Marketing Campaign planning, implementation, and support
- Website and microsite content creation, creative, and development
- Buyer personas
- Branding including branding guides and branding standardization
- Company positioning statements
- Lead generation and nurturing
- Event marketing
Marketing Technology Solutions
Marketing technology covers marketing automation platforms and the now over 8,000 marketing technology solutions aimed at standardizing, improving, and making your marketing efforts more efficient, while maximizing your limited marketing resources. Marketing technology solutions focuses on improving your lead generation capabilities.
CycleWerx Marketing is particularly skilled in sales technology and marketing technology. From auditing your existing technology to recommending new marketing technology and implementation, CycleWerx is your marketing technology partner.
- HubSpot Marketing Certified Solution Partner
- HubSpot CMS Certified Solution Partner
- Marketing technology platform auditing
- Marketing technology setup and migration
- Improve communication between different platforms
- Marketing technology Security policies — define and standardize across user roles
- Google Tag Manager and Google Analytics setup and management
- Domain management and website hosting recommendations and setup
- Marketing technology consulting and recommendation
- Email and marketing automation platforms
- Social media platforms, tools, and migration
- CDP and DMP platforms
- CMS and e-commerce platforms
- Content tools
- Video platforms
Fractional CMO & Outsourced Marketing Department
A fractional Chief Marketing Officer (CMO) can lead your marketing strategy and marketing efforts on an external basis. A fractional CMO has a lot of advantages for startups and small businesses, allowing access to a marketing executive with vast experience for a fraction of the cost of a full-time role. A fractional CMO might work with or manage on-site or full-time marketing staff or work with an external marketing agency.
An outsourced marketing department can be extremely cost effective for your small- to mid-sized business. Allowing for a highly experienced and efficient marketing team to manage your company’s marketing efforts without the cost of hiring and staffing a full-time marketing department.
CycleWerx Marketing provides both a Fractional CMO with over 25 years of hands-on digital marketing experience and an extremely efficient and cost-effective outsourced marketing department to meet your marketing needs.