Momentum — Marketing & Sales Enablement Guidance to Accelerate Your Brand

Segmentation should be a key aspect of your marketing and sales strategies. Defining and segmenting your audience helps you to narrow in on your target customer by presenting that specific segment with messaging they are most receptive to.

What’s the most valuable role within an organization? As someone who has spent many years as head of marketing, of course I'm biased to say it's marketing. But, while marketers focus on attracting and growing leads, it is really the sales department that focuses on growing sales, and in turn[...]